Drive Marketing Innovation

The Online MS in Marketing from Santa Clara University

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With the #16 Best Business School in Marketing¹

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Become a Marketing Leader in as Little as One Year 

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Get ready to take your marketing career to the next level with the Online Master of Science (MS) in Marketing from Santa Clara University’s Leavey School of Business.

In as little as one year, you can master the cutting-edge technologies that define contemporary marketing and grow your leadership potential to step into a management role. All from one of the nation's best colleges, according to Princeton Review.²

Master MarTech

As a program forged in the heart of Silicon Valley, the Online MS in Marketing places theoretical and practical emphasis on the burgeoning field of marketing technology (MarTech). MarTech refers to the suite of applications, interfaces, and tracking technologies required to market with agility across the myriad interconnected platforms that comprise the contemporary digital world.

At Leavey, we recognize MarTech as both the present and the future of marketing, and we strive to equip you with the tools to utilize it to the fullest and help advance your career. 

Manage Data Ethically

With enhanced digital marketing power comes an increasingly complex responsibility to manage customer data securely and ethically.

The Online MS in Marketing places equal weight on the legal, ethical, and practical elements of responsible management in the age of MarTech, and it is ideal for marketing professionals who wish to lead the right way.

Learn from recent and ongoing Silicon Valley examples and prepare yourself to authoritatively navigate information security challenges to benefit both your company and your customers.

Download the Program Brochure

Online MS in Marketing Program Details

The Online MS in Marketing is comprised of 36 units of credit, which can be completed in as little as one year. In this novel online program, you will:

  • Hit the ground running with an introductory on-campus residency, and begin networking with your faculty and peers

  • Master the most up-to-date MarTech tools to craft an informed marketing strategy

  • Learn to assess customer behavior and develop technology-driven solutions to capitalize on it

  • Build the skills required to clearly and effectively communicate from a position of leadership to coworkers, customers, and stakeholders

  • Develop strategies for robust content that will connect impactfully with any audience

Basic Application Requirements

  • Completed online application

  • 4-year bachelor’s degree from an accredited college or university

  • $158 application fee (waived permanently for all current SCU students and alumni, as well as veterans and active-duty military!)

  • GMAT/GRE scores (a waiver will be available for qualified applicants)

  • Official transcripts for undergraduate degree and any post-baccalaureate work*

  • Current resume or CV

  • 2 letters of recommendation

  • 3 essays

  • Personal admission interview

  • Applicants for whom English is a non-native language must demonstrate English proficiency by submitting TOEFL or IELTS test scores

1. Retrieved on January 3, 2023, from usnews.com/best-graduate-schools/top-business-schools/santa-clara-university-01027


2. Retrieved on January 3, 2023, from princetonreview.com/college-rankings?rankings=best-388-colleges




*This includes extension programs and an evaluation from a NACES-accredited organization such as WES.


Santa Clara University has engaged Everspring, a leading provider of education and technology services, to support select aspects of program delivery.